FRANŠIZNI KLUB Luka Veverec

Guest Luka VeverecHosted by Ljiljana KukecMay 3, 2026

Luka Veverec

About this episode

What you'll hear in this conversation

Making physics tangible and mathematics experiential sounds like a noble goal, but how do you turn that into a scalable business? Luka Veverec, the founder behind Park znanosti, has spent decades figuring it out, transforming a childhood curiosity into a franchise model that brings science to life. He believes the secret lies in creating an immediate "wow effect" that makes learning spontaneous and memorable. His journey began not with a business plan, but with a simple habit: taking things apart to understand how they worked. That early, involuntary preparation eventually led to building a single, test exhibit – a musical fence – whose enthusiastic reception proved the concept's commercial viability. Veverec now shares how he built a brand that isn't a museum or a classroom, but an immersive experience, and how he knew it was time to move from a unique local attraction to a broader franchise. This conversation explores the unusual intersection of deep curiosity, experiential education, and disciplined business growth. It's a look at how to build a concept that engages both children and adults, and then package it for others to replicate, offering lessons on validating ideas, defining a new category, and scaling impact without losing the magic.

Insights from the conversation

What to take from this episode

Veverec's path started with a habit, not a plan — taking apart everything in the house to understand it. The insight isn't 'follow your passion'; it's that the businesses that scale are usually the ones you've been involuntarily preparing for since childhood.

The musical fence wasn't designed first — it was the single exhibit Veverec built to test whether kids would even care. The crowd reaction at that one piece, in a borrowed hall, was what told him the whole concept worked. Ship one polished thing before you ship ten.

Watching an older person try the musical fence and "turn into a child" was the moment Veverec realized the concept's true reach. If the "wow" crosses age brackets, you've built a market; if it doesn't, you've built a niche.

Park znanosti isn't a museum. It isn't a workshop. It isn't a playroom. Veverec defines what it is by what it refuses to be — three rejections delivered before he ever tells you what it actually is. The shortcut to a new category isn't a clever name; it's three crisp rejections of the categories you'd otherwise be filed under.

The sound mirror lets two strangers whisper to each other across 30 metres of open room, demonstrating how sound works. That single physical proof — 'wait, how is this even possible?' — does more for word-of-mouth than any ad budget could. Pick one exhibit per concept whose effect can't be explained without going there.

The decision to franchise came after specific inquiries did — strangers showing up asking to clone the model. Don't build a franchise structure until someone has already tried to buy one from you. The interest itself is the only real signal the concept works in someone else's hands.

Veverec didn't choose between a permanent park and a roadshow — he packaged both as franchise options, fixed and mobile. When two delivery models cover the geography between them, you don't make the partner pick. You let the choice itself become part of what they're buying.

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