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Bruno Dobrota
Episode · #631

PAMETNA HRVATSKA Bruno Dobrota, powered by Janaf

Guest Bruno DobrotaHosted by Boris ŽivkovićMay 3, 2026
About this episode
What you'll hear in this conversation

Many companies find themselves in a bind: they need to digitize to keep pace, but lack the in-house IT expertise or the budget to compete for developers. The talent war for programmers has pushed non-tech businesses into a corner, forcing them to find new ways to build the applications they desperately need. Bruno Dobrota, product manager at Auclio, sees this not as a roadblock, but as an opportunity to democratize software creation. His platform lets anyone with basic computer literacy — 'PowerPoint, Word, Excel' level skills — build their own business applications. This conversation explores how non-IT companies can bypass the developer shortage, build custom solutions, and redefine what it means to be digitally self-sufficient, all without hiring a single programmer.

Insights from the conversation
What to take from this episode
01
Non-IT companies, even large ones like banks, are losing developers to specialized software firms that can offer better conditions. When you can't win the talent war, the smarter move is to find a way to make your existing team self-sufficient, rather than trying to outbid the market for scarce expertise.
02
The post-pandemic shift to remote work forced many companies to digitize their operations overnight, creating a sudden demand for solutions their existing IT departments couldn't meet. External shocks often reveal the hidden fragility of an organization's digital readiness, demanding immediate, unconventional solutions.
03
The Auclio platform is designed for anyone with 'PowerPoint, Word, Excel' level computer literacy, not programming expertise. The real bottleneck to digital transformation isn't always a lack of specialized developers, but the perceived complexity that prevents everyday business users from building their own tools.
04
Instead of paying over €100 monthly for a fragmented collection of separate project, sales, and marketing applications, companies can consolidate on one platform for €20-€30 per user. The true cost of software isn't just the individual license fees, but the hidden overhead of managing disparate systems and their lack of integration.
05
Many non-IT companies cannot afford to chase the constantly rising salaries of developers, nor can they justify buying a dozen separate software licenses. The solution for mass digitization must address both the technical skill gap and the financial burden simultaneously, making it an accessible choice rather than a luxury.
06
The host and guest spend time clarifying what 'no-code' even means, noting that many Croatian business users struggle with such English-based tech terms. If you want to sell a new category of solution to a broad market, the first step isn't selling the product, it's demystifying the language.
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