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Domagoj Ćorić
Episode · #649

PAMETNA HRVATSKA Domagoj Ćorić

Guest Domagoj ĆorićHosted by Boris ŽivkovićMay 3, 2026
About this episode
What you'll hear in this conversation

In a field as dynamic as drone technology, staying focused on a single product can mean missing the real opportunity. Domagoj Ćorić, co-founder and CEO of Arkensight, shares the story of his company's pivotal shift: from building fixed-wing drones to developing an AI-powered data analysis platform for any drone. This evolution, driven by rapid advancements in artificial intelligence and direct feedback from the market, highlights a crucial lesson for any tech venture — the problem you set out to solve might not be the most valuable one. You'll hear how Arkensight redefined its core offering, focusing on understanding complex data to provide actionable insights, and why sometimes, the hardware you build becomes merely a delivery mechanism for the intelligence you create.

Insights from the conversation
What to take from this episode
01
Thorondron started by developing fixed-wing drones, but market feedback and AI advancements revealed a larger problem in data analysis. The initial product served as a path to understanding the true market need, prompting a strategic pivot from hardware development to software solutions.
02
The platform Arkensight built isn't limited to their own drones, but is designed to work with any equipment — any drone, camera, or sensor. True platform value emerges when a solution is universally compatible, transforming disparate data sources into a 'single source of truth' for users.
03
Traditional AI in the drone world focuses on detecting objects, but Arkensight's multimodal AI connects different data forms like video, thermal, and autopilot information. The real competitive advantage lies in integrating various data streams to provide a holistic understanding of events on the ground.
04
Arkensight doesn't just detect damage on a road; it aims to explain why it occurred and what actions are needed to fix it. The value shifts from simple anomaly detection to providing contextual insights and actionable recommendations, moving beyond 'what' to 'why' and 'what next'.
05
The user interface for Arkensight's system is designed to function like ChatGPT, allowing operators to describe desired monitoring situations with simple text prompts. Complex AI tools become accessible and intuitive when their interaction model mirrors familiar, consumer-grade AI experiences.
06
Large AI models are resource-intensive, so Arkensight shrinks and specializes them to run locally on a user's device. Local deployment of tailored AI models offers greater control and significantly reduces operational costs for both the provider and the end-user.
07
Domagoj Ćorić describes a drone as 'nothing more than a means of transport' for a sensor collecting data. When you pivot from building hardware to developing software, your initial product often becomes a commodity, a delivery mechanism for the real value you now create.
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