PAMETNA HRVATSKA Filip Carić

Guest Filip CarićHosted by Boris ŽivkovićMay 3, 2026

Filip Carić

About this episode

What you'll hear in this conversation

Outdoor advertising has always faced a core challenge: how do you measure its real impact? While digital ads offer granular data, a billboard or a bus wrap remains largely a game of estimates. Filip Carić, co-founder of Flaster, set out to change that by reimagining the humble taxi as a sophisticated, measurable ad platform. His company turns moving vehicles into data-gathering beacons, bridging the gap between physical presence and digital engagement. This conversation explores how Flaster tracks impressions, delivers targeted digital follow-ups, and proves the return on investment for brands that want their message on the move. You’ll walk away considering how even the most traditional channels can be reinvented with a clear understanding of what clients truly need: measurable results.

Insights from the conversation

What to take from this episode

Filip Carić saw countless taxis covering huge distances daily, an existing asset underutilized for advertising. The insight isn't to look for what's entirely new, but to find what's already moving at scale in the physical world and then digitize its core function.

Flaster's model insists on "one car, one brand," rejecting the previous practice of plastering multiple ads on a single vehicle. The lesson is that clarity beats clutter: when you own the entire canvas, the message itself becomes premium and harder to ignore.

The Flaster app catches "digital signals in the vehicle's vicinity," allowing brands to measure reach and unique impressions for outdoor ads. The traditional gap in outdoor advertising—its inability to provide digital metrics—becomes the very source of its innovation when a moving vehicle acts as a mobile data beacon.

Flaster uses a vehicle's movement as a "mobile location" for Google retargeting, delivering digital ads to people who were physically near a branded taxi. The real power of offline presence isn't just awareness; it's using physical proximity to trigger precise digital follow-up, turning a visual impression into a multi-channel funnel.

For Freelance HR, a Flaster campaign increased website visits by 65%, compared to 12% from billboards and 45% from pure digital. The physical presence of a moving ad, paired with digital retargeting, creates a measurable lift that standalone channels often miss.

Brands returning for repeat campaigns, often immediately or by budgeting for future quarters, is Flaster's primary indicator of success. For any new advertising medium, the first sale is a test; the repeat client is the true validation of its sustained value.

Flaster's creative department handles the entire vehicle branding because traditional agencies often lack experience with this specific medium. When you invent a new channel, you often have to invent the optimal creative approach for it too, rather than expecting existing partners to adapt instantly.

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution