PAMETNA HRVATSKA Ivan Rusan

Guest Ivan RusanHosted by Boris ŽivkovićMay 3, 2026

About this episode

What you'll hear in this conversation

The way new generations learn to drive has shifted, driven by evolving communication styles and the ubiquity of smartphones. Ivan Rusan, a driving instructor and owner of two driving schools, didn't just observe this change; he built a solution for it. His "Autoškola" app, launched in 2015, offers a free, digital pathway to mastering traffic regulations. Rusan's approach reveals how a long-standing, tradition-bound industry can adapt by meeting new users on their own terms. He bridges decades of experience with a keen understanding of digital natives, creating a tool that some candidates even use as their sole preparation for the driving exam. This conversation explores how a focused digital product can not only serve its core audience but also expand its reach to unintended users, ultimately redefining the learning process itself.

Insights from the conversation

What to take from this episode

The "Autoškola" app wasn't born from a market study, but from Ivan Rusan observing his own teenage children's learning habits and their engagement with new gadgets. The most resonant product ideas often emerge from directly experiencing a problem in a personal context, then scaling that solution for a broader, similar audience.

Despite owning commercial driving schools, Ivan Rusan made the "Autoškola" app completely free for all users. Sometimes, the most effective strategy for building brand authority and reaching a wide audience isn't to monetize directly, but to provide an indispensable, universally accessible tool that fosters trust and establishes expertise.

With 80,000 downloads against an annual pool of 45,000 to 50,000 driving school candidates in Croatia, the app's user base significantly outstrips its primary target. Designing a solution for one specific problem can often uncover a much wider, latent market for continuous learning and skill refreshment, extending beyond formal educational requirements.

Ivan Rusan consistently describes his app as an "auxiliary tool" and stresses the irreplaceable value of quality live lectures, yet he acknowledges that many candidates use *only* the app and still succeed. For self-directed learners, a well-designed supplemental resource can frequently evolve into their primary method, challenging established models of educational delivery.

Ivan Rusan confirms that the app, with its 850 questions and 350 3D models of traffic situations, comprehensively covers all necessary teaching units, effectively making a traditional textbook redundant. A truly comprehensive digital learning experience does more than digitize existing content; it fundamentally redefines what a core learning resource can be.

From its launch, the app was available on iOS and Android, later expanding to Huawei, alongside a web version. To effectively serve a digitally native audience, broad platform reach isn't a future enhancement; it's a foundational requirement that must be integrated across all relevant ecosystems from the outset.

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution

Ivan Rusan

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution