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Ivan Sudić
Episode · #511

PAMETNA HRVATSKA Ivan Sudić

Guest Ivan SudićHosted by Boris ŽivkovićMay 3, 2026
About this episode
What you'll hear in this conversation

Ivan Sudić and his co-founders at Green Energy Pal see a fundamental problem in how we interact with electricity: we consume it, but we don't understand it. He uses a sharp analogy: "It's like going to a store where there are no prices." If you don't know what anything costs, how can you save? Their solution, the N Pulse device and accompanying app, aims to put those "prices" back in view, offering real-time insights into energy use. But their ambition goes further than simple monitoring. As engineers from a background in energy systems, they are building towards a future where your appliances don't just tell you what they're consuming, but automatically adjust based on real-time market prices. This conversation explores the immediate impact of making energy visible and the larger shift towards a future where every consumer becomes an active, informed participant in a dynamic energy market.

Insights from the conversation
What to take from this episode
01
Ivan Sudić compares trying to manage electricity costs without data to "going to a store where there are no prices." If you cannot see what each appliance consumes, you cannot make informed decisions about saving. Making consumption visible is the essential first step to any optimization.
02
The N Pulse device tracks electricity use every second, sending data to the cloud for real-time and historical analysis. Watching consumption spike instantly when an appliance turns on, or seeing how much an old air conditioner actually draws overnight, immediately surfaces opportunities for behavioral change or equipment upgrades. Effective consumption data combines immediate feedback with long-term patterns.
03
Business electricity bills often include a charge for peak power, based on the highest 15-minute consumption interval in a month. This means companies can lower costs without reducing total energy use, simply by sequencing high-draw operations to avoid simultaneous activity. For businesses, managing the peak load is as critical as managing overall consumption.
04
Green Energy Pal's four co-founders come from a university department specializing in energy systems and high voltage. Their startup is not just a product concept; it’s an application of deep scientific and engineering expertise to a market problem. The most robust solutions often arise from a fundamental understanding of the underlying physics and economics.
05
Green Energy Pal's long-term vision extends beyond manual control to automated device management, where appliances turn on or off based on real-time electricity market prices. This future shifts the user from active monitoring and switching to setting preferences, allowing the system to autonomously optimize energy use when energy is cheapest.
06
The energy crisis accelerated demand for Green Energy Pal, but it also brought customers with "overly high expectations" for a "magic wand" to undo tenfold price increases. While market shifts can open doors, companies must manage the gap between perceived solutions and what technology can realistically achieve, especially during times of crisis.
07
Beyond direct cost savings, the N Pulse app offers secondary benefits like confirming you didn't leave an iron on, or allowing a factory manager to verify the exact start time of a process. Data collected for one primary purpose frequently yields multiple unexpected operational and psychological advantages.
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