PAMETNA HRVATSKA Marijan Bračić; powered by JANAF

Guest Marijan BračićHosted by Boris ŽivkovićMay 3, 2026

Marijan Bračić

About this episode

What you'll hear in this conversation

The conversation around data privacy often devolves into a dismissive 'I have nothing to hide.' Marijan Bračić, CEO of Legit Software, challenges this perspective directly, reframing privacy not as a shield for wrongdoing, but as a fundamental human right for everyone. His company tackles the complex, often hidden, operational problem of data privacy for large organizations, ensuring they can actually comply with regulations like GDPR. Bračić's work reveals that the biggest challenge for many firms isn't understanding the law, but simply knowing *where* all their customer data even resides. This conversation uncovers how a deep ethical conviction translates into a critical operational challenge, offering a look into the intersection of human rights and enterprise software. Readers will walk away considering how the abstract concept of privacy becomes a concrete, measurable, and financially significant burden for businesses, and why the 'nothing to hide' argument misses the point entirely.

Insights from the conversation

What to take from this episode

Large organizations often struggle to even identify all the places where personal data is collected, a problem Bračić illustrates by asking us to imagine a bank or a retail chain. Before a company can comply with privacy regulations, it first needs to know its own data footprint, which is usually far more extensive than anyone realizes.

Legit Software's initial step for any client is 'data discovery' — mapping every location and type of personal information a company holds. You cannot protect data you have not first found, making this discovery phase the true starting point for any effective privacy program.

Recent fines, such as the €2.3 million levied against B2 Kapital, demonstrate that the cost of non-compliance with data protection regulations is no longer theoretical. Investment in privacy tools isn't just about ethics; it's about avoiding significant financial penalties that can severely impact a business.

The argument 'I have nothing to hide' misunderstands the core principle of privacy, which, as Bračić argues, is a fundamental human right for everyone, irrespective of their perceived goodness. Companies have an ethical obligation to protect this right, not just a legal one.

While Legit Software's Data Privacy Manager is primarily for large enterprises, smaller IT firms also use it because they often handle vast amounts of personal data. The need for sophisticated privacy tools is driven by data volume and sensitivity, not merely by a company's headcount.

Legit Software's business model centers on selling modular, annual, or multi-year subscriptions for its platform. This approach allows clients to acquire only the specific privacy management tools they need, scaling their investment in line with their evolving compliance requirements.

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