PAMETNA HRVATSKA Marko Kučić

Guest Marko KučićHosted by Boris ŽivkovićMay 3, 2026

Marko Kučić

About this episode

What you'll hear in this conversation

Internal communication often feels like a relic of the past: a sea of unread emails, clunky intranets, and newsletters that fall flat. But what if the solution to engaging employees was as familiar as their favorite social media feed? Marko Kučić, co-founder and director of GenZ, built an application that reimagines internal communication as a closed, company-specific social network. He argues that employees, already accustomed to platforms like Instagram, expect the same intuitive, two-way communication channels at work. The shift isn't just about convenience; it's about giving every employee a voice and fostering deeper engagement in an increasingly distributed workforce. This conversation explores how GenZ works, the specific problems it solves for companies ranging from small teams to global enterprises, and why the future of internal dialogue looks less like a memo and more like a well-curated feed.

Insights from the conversation

What to take from this episode

GenZ is described as an "Instagram for employees." This familiar analogy isn't just a marketing hook; it reflects a deliberate design choice to meet employees where they already are, making adoption intuitive and breaking down the resistance often associated with new corporate tools.

Marko Kučić points out that "people don't read emails in the sea of emails they receive daily, they don't read newsletters because they're often terrible. Intranets often prove outdated." The problem with traditional internal communication isn't just efficiency, but a fundamental mismatch with how modern employees consume information.

Deloitte research shows that "two out of three employees globally want to communicate with their companies via social media." This statistic underscores a shift in employee expectations: social-style communication isn't a nice-to-have, but a deeply ingrained preference that companies ignore at their peril.

GenZ "allows employees to have a voice that is heard, to share their feedback, ideas, and visions with the company." Effective internal communication moves beyond top-down announcements to create a direct, two-way channel where employee input is actively solicited and valued.

Q, an IT company recognized as Croatia's "best employer" for two years running, had its CEO credit GenZ for "networking all employees in one place and making communication more effective." This shows that internal communication isn't just about operational efficiency, but a direct driver of employee engagement and a factor in becoming a top employer.

GenZ is used by organizations from "thirty employees up to several thousand," including non-profits, and is "charged per user." This flexible model demonstrates that the need for effective internal communication is universal, spanning diverse organizational sizes and types, with pricing that scales directly with adoption.

Raiffeisen Bank "gave us their trust without us having any concrete references" and "believed in us from the start." Landing a major client early on is often less about a proven track record and more about a client's conviction in the team and the proposed solution's potential.

The expansion to Australia was driven by companies "overnight needing to work from home" during the pandemic, facing "a huge challenge" to communicate. Global market entry can be less about planned strategy and more about identifying acute, sudden needs in specific regions.

KB Foods, Australia's "largest producer of seafood," adopted GenZ and achieved "enviable results." This illustrates that the demand for robust internal communication extends beyond tech-savvy industries to traditional sectors with large, often distributed, workforces.

GenZ tracks "how many people downloaded the app, how many people read the news, how many people liked, commented," and monitors "productivity, employee motivation, engagement." The true value of an internal communication tool isn't just its presence, but its ability to provide granular analytics that quantify engagement and impact.

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