POSLOVNA ŽENA Biserka Juhar Tomašević

Guest Biserka Juhar TomaševićHosted by Zvonko ŠebMay 3, 2026

Biserka Juhar Tomašević

About this episode

What you'll hear in this conversation

Biserka Juhar Tomašević challenges a common assumption in business education: that simply delivering information is enough. As the owner of Fons Artium and the driving force behind the Acta non verba program, she argues for a clear distinction between a 'seminar' and a true 'training.' Her methodology insists on active participation and practical application, ensuring participants don't just learn *about* skills, but leave ready to *use* them. With a background that includes authoring several handbooks on communication, sales, and management, and lecturing at Algebra University, Juhar Tomašević brings a perspective shaped by both academic rigor and real-world operational challenges. She questions the value of talent without effort and the human tendency to resist necessary change, offering concrete ways leaders can bridge that gap. Readers will consider how much of their own 'learning' is truly preparing them for action, and how much is just passive consumption.

Insights from the conversation

What to take from this episode

The brand name 'Acta non verba' was chosen not just for its international pronounceability, but as a deliberate statement of purpose. It signals a pragmatic commitment to blending academic principles with real-world application, bridging the common divide where education often leans too heavily on one or the other.

A 'training' fundamentally differs from a 'seminar' because its goal is for participants to leave ready to *use* the knowledge, not just absorb it. Acta non verba's four-step process — seeing a situation, understanding it, learning better approaches, and repeatedly practicing — ensures active application over passive information transfer.

Her own path to becoming a communication trainer wasn't a lifelong ambition to teach, but a direct response to sitting through many uninspired educational sessions. The most effective educators are often those who, as learners, recognized significant room for improvement and were driven to create a better experience.

While knowledge is widely available online, its true value is unlocked by a skilled guide. She likens it to exploring mountains: a true guide offers an experience far richer and more efficient than a book or solo discovery, saving others from 'much trouble and negative experiences.'

'The world is full of unsuccessful talented people,' she agrees, because talent without effort often remains unexpressed. Her own example of a natural aptitude for mathematics that she didn't cultivate demonstrates that personal attitude and a belief in the goal's worth are essential for any talent to be realized.

Human resistance to new technologies is a natural reaction to the increased energy and effort change demands. The 'art of leading people' is to find the precise way to motivate individuals to overcome this inertia, rather than simply expecting them to embrace new methods.

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