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Inga Kovačić Sindik
Episode · #193

POSLOVNA ŽENA Inga Kovačić Sindik

Guest Inga Kovačić SindikHosted by Ljubica VukoMay 3, 2026
About this episode
What you'll hear in this conversation

Inga Kovačić Sindik recently earned a gold medal at the 'Innovations Against Corona' international competition for her iTherapy device, recognized as a 'Zero Transfer' solution to reduce viral spread indoors. This award is one of many for Kovačić Sindik, who has been named Europe's best innovator and received a World Innovation Award from WIPO. As the director of Kristalna ideja and head of research and development, she has spent years developing a technology that integrates multiple scientific principles to purify air. Her journey, from a pragmatic choice of chemistry over biology to building a globally recognized product, offers a sharp perspective on validating novel technologies and scaling a business through persistent, self-funded growth. Listeners will come away with a deeper understanding of how foundational scientific work translates into tangible, market-accepted solutions, and the quiet determination required to bring complex innovations to the world.

Insights from the conversation
What to take from this episode
01
The iTherapy device won a gold medal at a competition focused on anti-COVID solutions because it offered an 'integral technology' for reducing viral spread *after* contamination occurs. In a crisis, the market often prioritizes comprehensive solutions that address the full problem, not just isolated aspects.
02
iTherapy's core is 11 integrated technologies, with four highlighted for anti-COVID: germicidal UV, negative ionization, mathematically-derived ventilation, and a multi-layer sterile filter. The synergy of multiple proven methods can create a solution more effective than any single component could achieve alone.
03
Her journey with iTherapy started with a bronze medal in Geneva in 2018, followed by a series of golds and being named 'best innovator in Europe.' For a new technology, participation in international innovation competitions serves a dual purpose: it's not just about winning awards, but about gaining external validation from expert juries. These competitive stages act as crucial market tests for a concept's acceptance and scientific rigor.
04
Kristalna ideja has been selling Model 1 of iTherapy since late 2018, building a distributor network 'from our own strength' and without a 'big sponsor or partner.' While external investment can accelerate growth, building a business 'from our own strength' allows for organic market recognition and a measured pace of expansion. This self-funded approach ensures the business model is robust before scaling rapidly.
05
She chose chemical technology not out of passion for chemistry, but because it was local and practical, despite a greater initial interest in biology. Sometimes the most effective career paths aren't the ones driven by initial passion, but by practical considerations and strong foundational training. A solid academic base, even in a field not initially preferred, can open doors to unexpected and fulfilling applications.
06
After graduating, she initially sought laboratory work but found her true calling as a technologist in a steel mill, realizing she preferred 'the plant' (pogon) to 'the lab.' Real-world operational roles can reveal a deeper aptitude for practical problem-solving and implementation than theoretical studies or initial career assumptions. The transition from abstract analysis to tangible function often clarifies one's true professional fit.
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