POSLOVNI ĐIR Antonija Vuletić i Luka Cvitan

Guest Antonija Vuletić i Luka CvitanHosted by Ojdana KoharevićMay 3, 2026

Antonija Vuletić i Luka Cvitan

About this episode

What you'll hear in this conversation

Antonija Vuletić and Luka Cvitan, life and business partners, did not plan to open their architectural firm. The idea for 'Prostorne taktike' emerged from a casual conversation during a walk, a sense of dissatisfaction with available roles, and a few small client requests. They decided to "just open an office and see how it goes; we can always close it." What began as an experiment has grown into a diverse practice, recently winning a major public tender for Split's Acute Medicine Center. Their conversation offers a rare look at how a firm can deliberately avoid specialization, embracing a wide range of projects from private homes to public infrastructure. It reveals the quiet determination required to build a business organically, one project at a time, while navigating the complexities of public tenders and constant growth. You will hear how a willingness to experiment can be a more powerful launchpad than a rigid business plan.

Insights from the conversation

What to take from this episode

The idea for 'Prostorne taktike' began with Antonija's casual remark during a walk: "Let's just open an office and see how it goes; we can always close it." The quickest way to start a venture is often to frame it as an experiment with an easy exit, removing the initial paralysis of a lifelong commitment.

Antonija and Luka consistently seek grants from ministries, cities, and counties, securing at least two different grants most years. Yet, they affirm that private capital has always been the fundamental base for their firm, making government support a supplement, not a substitute.

'Prostorne taktike' handles a "completely wide range of different projects," from small auxiliary buildings to an entire hospital, deliberately avoiding specialization. Rather than narrowing focus to become experts in one niche, a diverse project portfolio can ensure continuous learning and adaptability.

When deciding on new work, Antonija states they "always prioritize projects we haven't done before," even when bidding on major public tenders like the hospital. The impulse to expand capabilities and tackle new challenges can drive growth more effectively than simply repeating past successes.

Their winning design for the Split hospital centered on "sensitivity to the existing context," integrating the new building with the surrounding terrain and respecting the historic sanatorium. In complex public projects, a deep understanding of the site's history and environment can be more decisive than a flashy, standalone design.

Luka points to the flexibility of the floor plan as a key factor in their hospital design win, allowing for different organization and redistribution of space. Designing for adaptability, even in highly specialized environments, provides enduring value and can be a decisive factor in competitive tenders.

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