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Jelena Buble
Episode · #598

POSLOVNI ĐIR Jelena Buble

Guest Jelena BubleHosted by Mojdana KoharevićMay 3, 2026
About this episode
What you'll hear in this conversation

Jelena Buble's path into entrepreneurship was not a grand plan, but a pragmatic response to a system that offered no immediate place for her calling. Faced with a long wait for a permanent teaching position, she decided to create her own, founding 'Personare' Singing School in Solin. But what began as a means to teach singing quickly evolved into something far richer and more distinctive. Buble discovered that the freedom of her own venture allowed her to meld her passion for pedagogy with a deeper understanding of vocal health and human psychology. She developed a unique approach that integrates singing technique with holistic therapy, helping everyone from young talent show participants with damaged vocal cords to adults seeking emotional well-being. This conversation reveals how a personal mission, when combined with unexpected entrepreneurial grit, can redefine a traditional art form for a broader market. You will come away from this episode considering how the constraints of a traditional career can paradoxically open the door to a more expansive, self-directed professional life, and how tenacity against bureaucratic hurdles can forge unforeseen managerial strengths.

Insights from the conversation
What to take from this episode
01
When the traditional system offers no immediate path for a deep calling, the most direct route is often to create the role yourself. Entrepreneurship, for many, isn't a choice of ambition but a necessary act of self-placement.
02
Bureaucracy often presents "no" as the default answer out of ignorance, not malice. The entrepreneur's job is to arrive with the solution, even if it means educating the system on its own rules, as Buble did when told there was no business code for a singing school.
03
Buble's school doesn't adhere to a fixed classical repertoire or age limits, teaching people from seven to seventy-seven across various genres. Breaking free from the systemic constraints of a traditional field allows a business to expand its market reach and creative offering dramatically.
04
A business finds its unique edge not by chasing market trends, but by integrating personal experience with specialized knowledge to solve an overlooked problem. Buble's unique method, combining psychotherapy and singing, emerged from her own vocal healing and further education in holistic sound therapy.
05
The Werbeck method, central to Buble's approach, originated from an opera singer who recovered from vocal cord paralysis, and its therapeutic effects were later recognized by medical professionals. A niche, specialized method can become a powerful market differentiator, especially when its efficacy is rooted in a compelling origin story and validated by adjacent professional fields.
06
Buble admitted to making a mistake early on by outsourcing accounting and core business operations after she became pregnant, only to realize later that she could learn and manage these tasks herself. Delegating critical business functions too early can sometimes obscure a founder's own undeveloped strengths; doing it yourself can reveal unexpected competencies.
07
Buble was told she couldn't do an internship at a music school, and later that there was no business code for a singing school; in both cases, she researched, wrote her own plan, or provided the correct code. Faced with a bureaucratic "no," the counter-move isn't to give up, but to meticulously research and present the solution.
08
Buble discovered her own managerial and organizational qualities out of necessity, realizing she possessed skills she hadn't known she had. Necessity is a potent catalyst for discovering latent entrepreneurial skills; the demands of running a business often force self-reliance, revealing capabilities the founder never knew they had.
09
Buble uses local government subsidies and stipends from the City of Solin to fund projects like "Our Songs, Our Dreams," which created a vocal-stage play for youth and employed several people. For cultural or artistic entrepreneurship, local government support through stipends and project grants can be the engine for community engagement and job creation.
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