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Tina Radić
Episode · #754

POSLOVNI ĐIR Tina Radić

Guest Tina RadićHosted by Ojdana KoharevićMay 3, 2026
About this episode
What you'll hear in this conversation

Tina Radić started her career as a hairdresser, a creative path that ultimately didn't fulfill her deepest ambitions. Instead, her childhood habit of making things by hand, something she'd always done, became the foundation for her business, Kreativa Tinana. She now runs a workshop and store where customers bring their ideas for personalized gifts, and she brings them to life. This conversation explores the personal courage it takes to turn a lifelong creative impulse into a viable enterprise. Radić shares how she navigated self-doubt and financial insecurity to build a business that now thrives on the unique satisfaction of crafting bespoke items. Readers will walk away considering the true cost of not pursuing a deeply held passion, and the often-unseen support systems that make that leap possible.

Insights from the conversation
What to take from this episode
01
Tina Radić readily admits that she lacked the courage to turn her creative hobby into a business, even though her mother and husband consistently encouraged her because "they believed in me more than I believed in myself." The leap from passion to profession often requires external validation and persistent encouragement from those closest to you, especially when personal self-doubt is the biggest obstacle.
02
Tina Radić left a hairdressing career, a creative but physically draining job, for her current venture. She found that true fulfillment wasn't just in making things, but in the process itself — she describes her workshop as being "in my peace, in my quiet," where she expands her creativity daily. The lesson is that the right creative business isn't just about the output; it's about the internal experience of making it.
03
Tina Radić's business operates on the principle, "You imagine it, I make it," specializing in personalized gifts for every occasion, often catering to last-minute needs. In a market saturated with generic products, the most valuable niche isn't just offering custom items, but making that bespoke experience accessible and convenient.
04
Faced with complex or unfamiliar customer requests, Tina Radić declares, "I am a Taurus by horoscope, and I just go through the wall." She refuses to tell customers "I can't do it," instead spending days researching and learning new techniques. For a custom business, an unshakeable commitment to finding a solution, even when it means learning entirely new skills on the fly, is more critical than prior expertise.
05
As a new entrepreneur and mother of three, Tina Radić made a deliberate choice to work only morning shifts and no weekends, stating, "I said one day when I have my own shop, I simply do not want to work weekends." You don't build a sustainable business by sacrificing your non-negotiable personal time; you design the business around those boundaries from the very beginning.
06
Tina Radić expanded her offerings by acquiring a laser cutter and engraver, tools she had "never seen before," then sought education to master them. Her guiding principle, "everything can be learned" if there's will, demonstrates that for a craft business, embracing new technologies and formal training for unfamiliar tools is the most direct path to expanding capabilities, even from a standing start.
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