POSLOVNI FM PREDSTAVLJA InfoBiz - Ivana Žmegač

Guest Ivana ŽmegačHosted by Boris ŽivkovićMay 3, 2026

Ivana Žmegač

About this episode

What you'll hear in this conversation

Ivana Žmegač, director of sales and marketing at Financijska agencija FINA, observes a fundamental shift in how businesses operate: information is no longer just an asset, but the bedrock of every sound decision. She leads the team behind InfoBiz, a service designed to consolidate vast amounts of business data into a single, accessible platform. Her work reveals a practical truth: in a rapidly changing market, the ability to quickly assess partners, competitors, and new opportunities often determines a company’s trajectory. This conversation explores how FINA built a tool to empower businesses—from small artisans to large financial institutions—to navigate these waters with clarity. Readers will gain insight into the specific data points that truly matter for risk assessment, sales strategy, and competitive intelligence, and how centralizing them can redefine operational agility.

Insights from the conversation

What to take from this episode

Ivana Žmegač states directly that "information means everything; without it, you cannot make correct decisions." It’s a reminder that data isn't just an advantage, but a prerequisite for any truly informed business move.

InfoBiz pulls "all information from various sources" into one place, addressing the critical problem of data fragmentation. The value isn't just in the data itself, but in having a single, consolidated view that simplifies complex analysis for managers at every level.

Directors of finance use InfoBiz to "immediately know the company's status, assess risks, evaluate credit limits, or react quickly" if a company is blocked. This highlights that real-time status updates are not just helpful, but essential for proactive risk management and avoiding financial exposure.

Sales directors use the platform to "recognize market potential and easily see new opportunities and clients," as well as "how existing clients are performing and what they can do to increase sales." The insight is that sales intelligence extends beyond lead generation to continuous performance assessment and strategic market positioning.

The InfoBiz database holds over 850,000 business entities, including both active and historical data on companies that have ceased operations. Knowing the past performance of inactive entities, especially when linked to current partners, is a subtle but critical component of comprehensive risk intelligence.

The "connected entities" feature helps users "see how to reach a specific client or who they are connected with for a recommendation." But it also signals whether "poor business results of connected companies might affect the operations of the main company." The lesson is that network intelligence is as much about identifying hidden liabilities as it is about finding new leads.

InfoBiz offers "a timeline, like a classic Facebook overview," showing management changes, tender wins, or shifts in credit rating. This chronological view transforms static data into a dynamic narrative, allowing for a quick, intuitive grasp of a company's historical trajectory and recent developments.

Many companies using InfoBiz don't just buy a few licenses; they "enabled access to this data for all their employees in the company." This signals a deeper organizational shift where comprehensive business intelligence is seen not as a niche tool, but as a foundational resource for everyone.

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