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Eurizon Asset Management Croatia
Eurizon Asset Management Croatia

POSLOVNI FM PREDSTAVLJA Eurizon Asset Management Croatia

Guest Eurizon Asset Management CroatiaHosted by Boris ŽivkovićJune 3, 2026
About this episode

What you'll hear in this conversation

The rebranding of PBZ Invest to Eurizon Asset Management Croatia is more than a simple name change; it signals a deeper integration into one of Europe's largest financial groups. This episode brings together leaders from across the Intesa Sanpaolo family — including Marin Hrešić, CEO of Eurizon Asset Management Croatia, Saverio Perisinotto, Chief Executive Officer of Eurizon, and Marco Elio Rottini, Chief of International Subsidiary Banks at Intesa Sanpaolo — to explain what this shift means. They discuss how a local market leader becomes a stronger part of a global strategy, what expertise flows in, and how client relationships are sustained through such a significant organizational evolution. The conversation explores the strategic value of local entities within a global financial powerhouse, and what it takes for a market leader to remain competitive while deepening international ties.

Insights from the conversation

What to take from this episode

01
The name change from PBZ Invest to Eurizon Asset Management Croatia formalizes an eight-year relationship, with Marin Hrešić noting, 'We have belonged to the Eurizon family since 2013.' This isn't a simple rebranding but a deeper integration into a global strategic framework, transforming a local entity into an extension of a larger international presence.
02
While clients retain all existing rights and obligations with 'no change,' the internal shift brings 'international experience and international capabilities and skills,' as Saverio Perisinotto explains. The long-term value of such a transition lies in the enhanced resources and global expertise that can be channeled to local clients, even if the immediate customer experience remains stable.
03
Marco Elio Rottini states that 'Croatia represents a fundamental cornerstone of the international strategy of Intesa Sanpaolo.' For a global banking group, a country's strategic importance isn't solely about market size, but its capacity to drive broader initiatives, such as digital innovation and IT platform integration across the entire international subsidiary network.
04
Dinko Lucić confirms that Privredna banka Zagreb remains 'the most significant distributor of investment funds managed by Eurizon Asset Management Croatia.' Even as a local asset manager integrates into a global brand, the existing, trusted local distribution channels are not replaced but enhanced, underscoring their irreplaceable role in client acquisition and retention.
05
Saverio Perisinotto ends his remarks by expressing hope that clients will stay 'for the next two hundred years.' This hyperbole highlights that in the asset management business, sustained trust and loyalty over extended periods are the ultimate measures of success, far beyond short-term asset growth figures.
06
The strategy, as outlined by Marco Elio Rottini, is to combine 'PBZ distribution capacity and its innovative service model with the internationally recognised Eurizon brand.' This approach suggests that global integration is not about replacing local strengths but amplifying them with the reputation, resources, and innovation capacity of a larger, globally recognized entity.
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