PSIHOLOGIJA USPJEHA Andrea Doko Jelušić
What you'll hear in this conversation
Andrea Doko Jelušić leads AmCham Croatia, an organization whose very structure challenges common assumptions about national business chambers. Unlike many such bodies, AmCham operates without a single euro of government funding, a deliberate choice that grants it unusual freedom to critique policy and champion its members' interests. This independence, coupled with a commitment to consensus-based decision-making, has allowed it to cultivate a uniquely diverse membership—not just US companies, but a wide spectrum of firms who value its transparent, private-sector-first approach. Her insights reveal how a national chamber, part of the largest business network in the world, can become a critical hub for international expansion for *any* company, not just those from its namesake country. She explains how the influx of foreign investment into a smaller market like Croatia is often misread by official statistics, and how a stable business climate can make a country attractive for expansion, even when it can't compete on scale. Readers will walk away with a clearer understanding of what makes a business organization truly effective in advocating for its members, and how even a small market can position itself as a strategic European hub.