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Marko Matijević
Episode · #637

PSIHOLOGIJA USPJEHA Marko Matijević

Guest Marko MatijevićHosted by Tanja PuretaMay 3, 2026
About this episode
What you'll hear in this conversation

The conversation with Marko Matijević begins not with his successful digital media empire, but with a question about his LinkedIn profile. Matijević, the force behind niche portals like Srednja.hr and Mirovina.hr, notes that after thirteen years, calling himself a "founder" no longer fits. He's moved past the startup phase; the foundations are laid, and he's now a director, grappling with how to define a role that shifts beyond initial creation. This ongoing redefinition of identity—from the first spark of an idea to the sustained operation of a business—is a recurring theme in his story. Matijević’s entrepreneurial drive emerged from a family environment he describes as "extremely entrepreneurial and extremely work-oriented." Yet, the path wasn't linear: he initially aimed to be a sportscaster, then discovered the superficiality of that world. His true calling crystallized in a university lecture, prompting the thought, "That's exactly it. I will change that," when a professor highlighted how media often speaks *about* young people rather than letting them speak for themselves. What began as a passionate, even naive, dive into creating Srednja.hr—"without much thought about what it means to work, found a company, deal with people, accounting"—evolved into a structured operation. Listeners will hear how raw enthusiasm gives way to the hard-won discipline required to build and sustain a media business, and why even the most personal ambitions require external pressure to forge a lasting work ethic.

Insights from the conversation
What to take from this episode
01
Marko Matijević's LinkedIn profile, still listing him as "founder" after thirteen years, prompted feedback that the title no longer fit a company past its initial startup phase. Your professional title isn't static; it needs to evolve with the business, or it misrepresents the scale of your current role.
02
From sixth grade, Marko Matijević wanted to be a journalist, specifically a sportscaster like Drago Ćosić. Childhood ambitions, even if they later shift in form, often reveal a core fascination that will eventually anchor your work.
03
Matijević realized sports journalism was "very superficial sometimes" and "often a gossip column." Rejecting an idealized career isn't a sign of failure; it's a necessary step to clarify your true professional values and pursue deeper meaning.
04
When Matijević offered to start a student journalism portal at his university, the faculty wouldn't provide two laptops, forcing him to form an association and build Drugačije.hr independently. Bureaucratic inertia is a signal to build your own solution; don't wait for institutional permission if you can solve the problem yourself.
05
The direct trigger for Srednja.hr was a professor’s comment that older people speak *about* youth in media, but youth rarely speak for themselves. Matijević’s immediate reaction – "That's exactly it. I will change that" – shows that a clear, unaddressed problem is often the most direct path to a new market.
06
He started Srednja.hr "without much thought about what it means to work, found a company, deal with people, accounting," naively believing, "this time next year, I'm gonna be a millionaire." Passion provides the initial spark; the hard-won discipline of daily operations is what keeps the business running.
07
Matijević’s "work ethic drastically changed" from "necessity," from "coercion," because "it can't go on like this anymore, you have to." True work ethic is often forged by the demands of a struggling venture, not inherited from an entrepreneurial family.
08
After starting Srednja.hr, Matijević took an Erasmus year in Germany, feeling he needed to "grow as a person" and was "limited in many things." Stepping away for personal development, even mid-venture, can be the most strategic investment a founder makes in their long-term capacity.
09
His Bob Dylan course in Germany taught him how Dylan "disliked his identities," moving from country to rock to Christian rock, creating new audiences while alienating old ones. Don't let a successful identity trap you; be willing to reinvent, even if it means shedding early fans to find a new audience.