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Krešimir Končić
Episode · #241

TEHNOBIZ Krešimir Končić

Guest Krešimir KončićHosted by Dražen TomićMay 3, 2026
About this episode
What you'll hear in this conversation

The persistent myth in the technology sector is that complex digital solutions are simply 'five minutes of work.' This episode confronts that challenge head-on. Krešimir Končić, founder of Neuralab, a firm specializing in custom web applications and e-commerce, has witnessed this tension intensify, particularly during recent economic shifts. His team of twenty builds intricate digital platforms, yet clients often expect immediate, budget-friendly delivery of something that would typically require a dedicated team of five specialists. Končić argues this perception isn't new; it's a battle the IT industry has fought for decades. However, the crisis amplified the pressure, leading to what he calls 'impulsive thinking' about online business, where urgent needs clash with heightened budget sensitivities. He shares how Neuralab navigates these demands. Readers will consider the enduring gap between client expectations and the realities of bespoke digital development, and the critical role of continuous education in managing those conversations.

Insights from the conversation
What to take from this episode
01
When the crisis hit, clients rushed to Neuralab, demanding new e-commerce projects and complex integrations 'yesterday' while also expressing fear about budgets.
02
The immediate pressure of a crisis doesn't remove the need for careful planning; it often creates a tension between urgent, complex demands and heightened budget sensitivity, forcing developers to manage expectations on both speed and cost.
03
Končić notes that the expectation for quick fixes—the idea that a complex e-commerce project is 'five minutes of work'—is a myth the IT industry has been fighting for over thirty years.
04
The perception of software development as simple and fast is not a new crisis-driven phenomenon, but a deep-seated challenge for developers. The real work is often invisible, making client education about complexity a constant necessity.
05
A quality e-commerce project, Končić explains, requires a minimum team of five specialists—designer, back-end, front-end, SEO, and DevOps—and even then, 'within our own team, we don't know exactly what everyone does.'
06
The inherent abstraction of software development makes its complexity difficult for outsiders to grasp. If internal experts struggle to articulate every role, expecting clients to understand the full scope of effort is unrealistic without deliberate explanation.
07
Končić’s solution to these persistent myths is 'client education,' starting with asking: 'What you asked for, give us the business reasoning for what you actually need. What will it bring you?'
08
A developer's primary role isn't just to fulfill a request, but to push back and understand the client's core business problem. This reframes the conversation from a technical task to a strategic partnership, ensuring the solution delivers actual value.
09
To illustrate client education, Končić offers a concrete tiered example: 'Option A costs five thousand kuna, Option B twenty thousand, Option C one hundred and fifty thousand.'
10
Translating abstract technical work into tangible value means presenting clear, tiered options with distinct cost implications, directly tied to the client's stated business need. This manages budget expectations by making the trade-offs explicit.
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