TEHNOBIZ Tomislav Bronzin

Guest Tomislav BronzinHosted by Dražen TomićMay 3, 2026

Tomislav Bronzin

About this episode

What you'll hear in this conversation

Tomislav Bronzin has spent over two decades cultivating a company, Citus, recognized globally for its innovations. What once felt like "science fiction"—like non-touch interfaces or routine online meetings—has, in the wake of recent global changes, become an "imperative" for businesses across every sector. His work, which has earned over 77 international innovation awards, now finds itself at the center of a mainstream demand for technologies that enhance human-computer interaction without compromising privacy. This conversation explores how technologies designed for niche applications, or even just as a "nice to have," are now reshaping everything from education and tourism to industrial operations and marketing. You'll hear how Citus approaches the challenge of creating truly intuitive, non-verbal communication with machines, all while upholding the principle of individual privacy.

Insights from the conversation

What to take from this episode

Bronzin describes how technologies Citus developed, once considered "science fiction," became an "imperative" almost overnight. The crisis didn't invent new needs, but it accelerated the mainstream adoption of solutions that were already available, shifting a "nice to have" into a baseline requirement.

What Citus previously marketed as a "hygiene solution"—the ability to interact with screens without touching them—has moved from a niche offering to a fundamental expectation. Some innovations don't just solve a problem; they fundamentally reset public expectations for safety and interaction.

Citus historically found its primary market for non-touch tech in the Middle East and Asia, driven by local customs and climate. Now, the same solutions are seeing an "explosion of interest" in Europe, demonstrating how global events can homogenize demand across different cultural contexts.

Beyond its obvious uses in marketing and sales kiosks, Citus's non-touch technology is being applied to cultural routes, tourist attractions, and industrial settings where workers wear gloves or need to avoid touching machinery. The true reach of an innovation often lies not in its initial target, but in its unexpected utility across diverse, previously unconsidered sectors.

Citus's systems go beyond verbal commands, using algorithms to interpret the 70% of communication that is non-verbal—things like gender, age group, and emotional state. Effective human-computer interaction adapts to the user's unspoken context, allowing machines to communicate more appropriately, even in nuanced ways like choosing formal or informal address.

Citus's latest innovation focuses on "individualization of anonymous identities," using unique biometric "footprints" for real-time personalization without storing user data or linking it to personal identities. Truly personalized AI experiences don't require tracking individuals or building massive databases; they can enhance interaction in the moment while preserving privacy.

Bronzin emphasizes that Citus's goal is to deliver "benefit, not Big Brother," by enhancing communication and user experience rather than profiling individuals. This explicit ethical boundary isn't just a moral stance; it's a technical constraint that directly shapes the design of privacy-preserving AI solutions.

Bronzin cites a scene from "Young Sheldon" where a machine's generic response ("How can I help you?") fails to understand the boy's actual question. The measure of a truly intuitive AI isn't just its ability to process information, but its capacity to grasp underlying intent and context, preventing frustratingly unhelpful interactions.

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