VRIJEME JE ZA GOSPODARSTVO Ana Balić

Before founding the online store Zdravi Pinklec, Ana Balić was a history teacher who transitioned into beauty industry sales. It was this unexpected detour into the commercial world, she says, that truly prepared her for entrepreneurship. While her initial vision involved local production, she quickly learned that traditional farming practices and family dynamics presented their own set of obstacles. Instead, she turned to new technologies, building a platform that connects consumers with healthy, locally sourced produce. Ana's story reveals how personal frustrations can become market opportunities, and how even the most traditional industries can be revitalized through digital solutions. She shares the unexpected challenges of working with family, the pivotal role of a crisis in refining a business model, and why some ingrained consumer habits are harder to shift than others. You will walk away with a clearer sense of how an entrepreneur's journey can twist through unrelated fields, ultimately finding its focus by solving a personal problem for a wider audience.