VRIJEME JE ZA GOSPODARSTVO Danko Sučević

Guest Danko SučevićHosted by Darko BukovićMay 3, 2026

Danko Sučević

About this episode

What you'll hear in this conversation

Danko Sučević recently announced a merger with BDO Hrvatska that redefines Infokorp's market position — not by entering audit, as many might assume, but by becoming the largest player in Croatia for outsourced accounting, payroll, and tax consulting. Sučević, a partner at Infokorp, has spent decades navigating the complexities of the Croatian business landscape, growing his firm from a two-person operation in 1996 to a market leader. His path began not in accounting, but in IT, a field he left when he realized his technical skills and English proficiency offered a unique competitive edge in the financial services sector. This willingness to pivot, coupled with a knack for spotting unconventional growth drivers—like turning constant regulatory changes into a source of new clients, or being an early adopter of Google advertising—has shaped Infokorp's distinct approach. This conversation explores how a business can find its competitive advantage by combining disparate skills, how market leadership can be built through strategic acquisitions and long-term vision, and why some of the most enduring partnerships are forged by a shared commitment to the business itself, even through personal challenges. Readers will consider how to identify their true market edge and persist towards goals that may take decades to realize.

Insights from the conversation

What to take from this episode

The recent merger with BDO Hrvatska wasn't about Infokorp entering the audit business, as the host initially presumed; it was about combining BDO's outsourcing arm with Infokorp to become the largest player in outsourced accounting, payroll, and tax consulting in Croatia. Strategic moves often involve defining what you *don't* do as clearly as what you do.

Over seventy percent of Infokorp's revenue comes from providing services to foreign-owned companies operating in Croatia, especially for payroll and tax consulting. This market signal shows that businesses increasingly outsource non-core, compliance-heavy functions to focus on their primary operations.

Infokorp's promotional umbrella, emblazoned with 'Protect yourself from the rain of regulations,' captures the core value of their service. Outsourcing isn't just about efficiency; it's about transferring the burden of constant legal changes, HR complexities, and software updates to a specialized provider.

While constant tightening of legal regulations is a burden for most businesses, for Infokorp, it's a 'generator of growth,' with client numbers increasing every time a new regulation is introduced. What creates complexity for your customers creates demand for your specialized solution.

After a personal separation, Danko Sučević and his co-founder chose to remain business partners, concluding that their company was too important to be affected by private matters. Some partnerships endure not from personal alignment, but from a shared, clear-eyed commitment to the business itself.

Sučević, an IT graduate, realized his competitive edge wasn't in the crowded IT market of the 90s, but in applying his technical knowledge and English language skills to the accounting sector. Your most potent competitive advantage often lies at the intersection of your unique skills and an adjacent, less obvious market.

Infokorp was one of the first Croatian accounting firms to advertise on Google in the early 2000s, an unconventional move that became a turning point by attracting foreign clients. Being an early, unexpected adopter of a new channel can open entirely new market segments.

In business, Sučević says, you 'throw a thousand hooks,' knowing that nine hundred ninety will fail, but that one or two unexpected successes can become genuine turning points. Consistent experimentation, not perfect foresight, is the engine of unexpected growth.

Infokorp first approached BDO for a partnership in the early 2000s but was rejected for being too small. The recent merger, two decades later, demonstrates that long-term strategic goals, even after initial setbacks, can eventually be realized, often with a deep sense of satisfaction.

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution