VRIJEME JE ZA GOSPODARSTVO Suzana Skorija

Guest Suzana SkoriaHosted by Darko BukovićMay 3, 2026

Suzana Skoria

About this episode

What you'll hear in this conversation

The Croatian veterinary sector, long characterized by small, independent practices, is undergoing a rapid transformation. In just over a year, Vetti Group has emerged as the country's first consolidated veterinary services provider, backed by Provectus Capital Partners. They've not only opened Zagreb's largest 24/7 private clinic but also acquired ten existing practices across the country, fundamentally reshaping how pet care is delivered. Suzana Skoria, Vetti Group's CEO, is at the helm of this ambitious strategy. She explains how an industry ripe for investment, despite lacking even basic pet population statistics, is now attracting significant capital and a professionalization drive. Her perspective offers a rare look into scaling a highly fragmented, service-oriented market where medical expertise meets the emotional demands of pet owners. Readers will consider how private equity identifies and consolidates neglected niches, and the unique challenges of building a unified brand in a sector where personal trust has always been paramount.

Insights from the conversation

What to take from this episode

Vetti Group began its rapid expansion by acquiring Bubo, a veterinary clinic that had been operating for over two decades with its original doctors as partners. When entering a fragmented market, it's often more effective to integrate established practices with existing client trust and experienced doctors than to build entirely new operations from scratch.

The new 24/7 clinic in Zagreb, with its four operating rooms and advanced diagnostic capabilities, is described as the largest private veterinary facility in Croatia. In an underdeveloped sector, establishing a flagship "center of excellence" can elevate the entire market, setting new standards for care while centralizing advanced medical services for complex cases.

Provectus Capital Partners identified the veterinary sector as an investment opportunity because it was growing rapidly but remained significantly less developed than other private healthcare segments like dental or human medicine. Opportunities for consolidation often lie in industries with strong underlying demand that are held back by fragmentation and a lack of significant investment in infrastructure, technology, and professional development.

A key challenge Vetti Group aims to address is the outflow of young veterinarians to other countries, which they combat by investing in better working conditions, higher pay, and continuous education. Retaining talent in specialized fields requires more than just facilities; it demands a commitment to professional growth, competitive compensation, and an environment where experienced professionals can mentor the next generation.

Vetti Group's expansion plans include not only building large regional centers in cities like Split and Rijeka but also integrating smaller, local clinics. A "hub-and-spoke" model allows for comprehensive market coverage, where local practices handle routine care and refer complex or specialized cases to larger, fully equipped regional centers within the same network.

Suzana Skoria states that Vetti Group intends to invest around twenty million euros over the next two years in new acquisitions and projects, including upgrading existing smaller clinics, like the one in Virovitica. Significant capital deployment is essential not just for market entry and new construction, but also for systematically upgrading the standards and capacity of acquired facilities to align with a unified brand vision.

Skoria highlights that veterinary clinics, unlike many human medical facilities, allow clients to complete examinations, lab tests, imaging, and even minor surgeries in a single visit, often within a couple of hours. Offering a "one-stop shop" experience that minimizes client inconvenience and multiple appointments creates a distinct competitive advantage, especially in service industries where time and efficiency are highly valued.

Veterinarians often face the challenge of pet owners who have already "Googled" their pet's symptoms and arrive with pre-conceived diagnoses. In a client-facing medical role, managing owner expectations and building trust in the doctor's professional expertise can be as critical as the medical diagnosis itself, adding a layer of communication to the clinical task.

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