ZGRADONAČELNIK Maja Jurišić
What you'll hear in this conversation
The notion of 'energy transition' often conjures images of engineers, complex grids, and policy debates. But for Maja Jurišić, President of Pokret otoka (Island Movement) and a board member of the Dalmatian Energy Agency, the real work happens at a far more human scale: explaining kilowatt-hours to a diverse island population, from seasoned fishermen to young families. She navigates the tension between long-term sustainability goals and the immediate financial pressures that drive real-world adoption. Jurišić's unique vantage point — as a non-engineer simplifying complex concepts for everyday people — reveals how to translate abstract policy into concrete action. Her insights highlight the critical role of community involvement, the unexpected catalysts for change, and the often-overlooked infrastructure challenges that determine the pace of progress. You'll walk away understanding that systemic shifts begin not with grand pronouncements, but with relatable explanations and a deep understanding of human motivation.