POSLOVNA ŽENA Sanela Dropulić

Guest Sanela DropulićHosted by Vea UlupMay 3, 2026

Sanela Dropulić

About this episode

What you'll hear in this conversation

Sanela Dropulić isn't just an entrepreneur; she's a "futurologist of entrepreneurship," a profession few even know exists. She spends her days peering decades into the future, predicting shifts in everything from buying habits and family structures to the very jobs that will exist. This isn't abstract speculation; it's a practical guide for businesses navigating an accelerating world. As the founder of Expert Product, a company that provides fractional expert teams to small and medium enterprises, and the Women's Entrepreneurship Center, which has grown to thousands of members in under five years, Dropulić builds the tools to help entrepreneurs thrive in the future she sees coming. You'll walk away from this conversation with a clearer sense of the long-term trends shaping your market, and the conviction that the biggest regret isn't a failure, but simply waiting too long to begin.

Insights from the conversation

What to take from this episode

"What Does Tomorrow Bring?", Sanela Dropulić's new book, is the first futurological guide for Southeast Europe, projecting changes in buying habits, family structures, and job markets over the next five decades. Understanding these long-term societal shifts isn't a luxury; it's the foundation for any business aiming to remain relevant in an unpredictable future.

Sanela Dropulić started her career in journalism before specializing in futurology through advanced programs in San Francisco and Berlin. A career path doesn't always follow a linear plan; sometimes, the most impactful professional shifts come from deep specialization in emerging fields, even if they seem unrelated to your initial training.

Expert Product provides small and medium enterprises with a team of thirty specialists, covering everything from branding to legal protection, allowing founders like Josip Salajić to focus on their core business. You don't need to master every business function yourself; often, the smarter move is to access fractional expertise that saves resources and time.

Asked if she ever regretted becoming an entrepreneur, Sanela Dropulić's only regret was not starting sooner. The most common entrepreneurial regret isn't failure or difficulty; it's the lost time from delaying a venture you were meant to pursue.

Sanela Dropulić echoes basketball legend Dražen Petrović, who said his skill was 95% hard work and discipline, 5% talent, applying this to entrepreneurship. The initial spark of an idea or a natural aptitude is merely an initiator; sustained effort and unwavering discipline are the true architects of business success.

The Women's Entrepreneurship Center was founded as a direct counter to the prevalent societal habit of "complaining, shrugging shoulders, and sighing" about what can't be changed. When you build a community around positive action instead of shared resignation, you create a powerful force for collective progress.

Despite being a Women's Entrepreneurship Center, the organization counts 180 male members, with Sanela Dropulić emphasizing that "men and women working together in symbiosis yield the best results." True progress for any specific demographic often arises from broad, collaborative support that transcends narrow boundaries.

Explore further

ScenariosBusiness challenges CardsEducational cards TimelineTopic evolution