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Interliber - Dina Grozdanović Poštolka, Zoran Ušurić
Episode · #69

POSLOVNI FM PREDSTAVLJA Interliber - Dina Grozdanović Poštolka, Zoran Ušurić

Guest Interliber - Dina Grozdanović Poštolka, Zoran UšurićHosted by Sanja PlješaMay 3, 2026
About this episode
What you'll hear in this conversation

For 42 years, Interliber has been Croatia's central gathering for books, writers, and readers. In an era where digital content often overshadows physical media, its continued expansion—even adding a third pavilion this year—presents a counter-intuitive success story. Dina Grozdanović Poštolka, Interliber's project manager, and Zoran Ušurić, assistant director of the Zagreb Fair, explain the enduring appeal of the printed word and the strategic choices that keep this literary event vibrant. They also discuss the Zagreb Fair's own 110-year history, which coincides with this year's fair. This conversation offers a look into how a long-standing cultural institution not only survives but adapts to remain a vital platform for knowledge and dialogue, proving that some experiences defy easy digital substitution.

Insights from the conversation
What to take from this episode
01
After 42 years, Interliber is expanding from two to three pavilions this year, a direct response to an increased number of exhibitors. Even a mature event can experience growth by letting demand drive its physical footprint, rather than forecasting it.
02
Interliber’s 'Premium Program,' which highlights special authors and books, is curated by 'eminent editors of the Croatian literary scene.' The most respected voices within an industry are often best positioned to define the cutting edge for an audience, not an internal organizing committee.
03
The new 'Knowledge and Learning' theme, which includes distinct Croatian and World Education Fairs, was introduced because the need for dedicated education content 'showed itself.' An event grows by observing what new needs emerge from its audience, then building a focused platform specifically to address that demand.
04
The 'Knowledge and Learning' fairs explicitly cover education 'from basic to business,' targeting not only children and youth but also 'business people and all those who want to work on their personal development.' Expanding the definition of 'student' to include lifelong learners and professionals significantly broadens the market for educational content.
05
The Zagreb Fair’s 110th anniversary celebration is intentionally timed to coincide with Interliber, Info Gamer, and Inova. Major institutional milestones gain more visibility and impact when they are anchored to existing, well-attended public events, rather than being celebrated as standalone affairs.
06
The criteria for the school book donation go beyond just the number of books per student; they also consider 'how much work is done in the library, how many other members it has, and how active the students and librarians are.' When allocating resources, rewarding engagement and activity often yields better long-term results than simply addressing a deficit.
07
The World Education Fair will host 30 schools from 12 countries, with guests able to attend dedicated presentations in addition to visiting their booths. For international exhibitors, offering both a static presence and a dynamic speaking slot maximizes their engagement and helps them reach a wider audience.
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