RITAM POSLA Damir Kovačević
What if one of your biggest business costs is hiding in plain sight, often dismissed as an unavoidable part of doing business? For many companies, the true cost of absenteeism—employee absence from work—is just that, ranking as the second-highest labor expense after salaries. This is especially true in a market like Croatia, where rapid demographic shifts have created a severe labor shortage, forcing businesses to rethink how they manage their existing workforce. Damir Kovačević, Director of the Institute for Absenteeism, has spent years examining this overlooked challenge. He explains why understanding and managing absenteeism is no longer a niche HR concern, but a critical strategic imperative for any business looking to maintain productivity and control costs in a tight labor market.