RE-KREIRAJ ŽIVOT I POSAO MAMFORCE Sandra Ćupurdija, Podravka

For a company with a ninety-year history and over six thousand employees across its group, Podravka might seem like a fixture, immune to the pressures of modern human resources. Yet, as Sandra Ćupurdija, Assistant Director of HR, explains, even a legacy brand must constantly reinvent its approach to people. Podravka recently earned MAMFORCE certification, a recognition of its family-responsible and gender-conscious HR policies, but Ćupurdija describes the process less as an achievement and more as a catalyst: it 'gave us wind in our sails to continue and perhaps deepen all the things we were already doing anyway.' This conversation explores how a traditional food and pharmaceutical giant navigates the complexities of employee well-being, gender equality, and work-life balance, all while maintaining its identity outside Croatia's urban centers. Ćupurdija shares the specific initiatives that allow Podravka to blend its 'old good proven recipe' with fresh talent and progressive policies. The discussion offers a window into how large, established organizations can remain agile, transparent, and employee-focused, proving that a deep history doesn't preclude a forward-looking HR strategy. You'll hear how Podravka actively fosters an environment where diverse talent thrives, from the factory floor to top management, without ever losing sight of the individual behind the employee ID.